Fireplace World
Fireplace World is the UK's largest online retailer of fires and fireplaces. The team at UDL has developed and maintained the site for the last three years, continually improving and tweaking the website to gain the best search engine optimisation and sales for the company.
Combining ease of navigation with a simple filtering system, Fireplace World allows the user to easily and quickly find the product they want, and buy it.
The integration with the leading payment brands, SagePay and Paypal, offer the customer two choices of how to pay, gaining customer confidence and increasing the chance of a sale.
Heavy use of automated promotions random banners and the display of discounting on the website ensures the customer is confidant they are getting the best possible deal.
Having audited customer reviews also allow the customers to report back to Fireplace World the good experiences they have had, and allows Fireplace World to share these experiences with other potential customers.
The content managed news system allows Fireplace World to quickly update their customers with the latest information and offers themselves, without having to contact Unified Development Limited. This allows them to react instantly to any news and offers they wish to promote, as well as ensuring there is always new content for search engines to find.
Multi-Currency
One benefit of the Unify e-commerce platform is the easy migration to other currencies. When Fireplace World decided that they wanted to to open a website in Ireland the migration was smooth and seamless. Integrating with the same back end system (with different prices) FiresAndFireplaces.ie was born!
This website is the same as Fireplace World, but it offers the customer the prices in Euro as well as the option to pay for their goods using the Ireland only Laser card.
Multi-Language
When Fireplace World decided they wanted to move into yet more countries our team was happy to help. The Czech Republic was chosen and FireplaceWorld.cz emerged. A different design for this website, but with all the same features and the same back end system.
Spurred on by the success of this website, our multi-language e-commerce website system allowed Fireplace World to roll out FireplaceWorld.sk and FireplaceWorld.de almost immediately after the translations had been done.